Optimizing a business model for growth in population health management

Population health management is a growing feature of many healthcare systems desperate for innovative solutions to serve their healthcare needs better.

Redeveloping your commercial strategy for greater market impact

Growing customer expectations for effective digital solutions are creating challenges for many companies.

Building confidence and the right commercial approach

A multi-national pharmaceutical company was poised to expand with an exciting licensing opportunity but was unsure how best to commercialize the solution.

How to boost profitability and embed a value-based selling mind-set

New leadership meant a significant change for our client, an underperforming CDMO.

They were looking for the best levers to help reverse their slump in profitability and had identified pricing as the key to improvement.

Monetizing innovation: getting the messaging and commercials right

Innovation is fundamental to the healthcare sector, and this is especially true for the Medtech industry. But innovation is just one element of the puzzle. Effectively monetizing the innovation is the next hurdle.

How to redevelop the commercial strategy in response to a rising profitability risk

Our client, an international branded OCT manufacturer, was seeing a rising risk to the growth and profitability of their products.

Breaking into new markets with a clear positioning and pricing strategy

A leading pharmaceutical company was looking to break into the Precision Livestock Farming (PLF) space with a bespoke hardware and software solution for cattle farmers.

Building on a strong market position by unlocking untapped potential

Our client, a leading provider of laser hair removal and cosmetic injectables, was a recent market entrant in the UK and Ireland. They have already benefited from a strong market position and a high growth trajectory.

With our help, how a start-up commercialized a breakthrough therapy

With the growing scale of R&D investment in pharmaceuticals, having an effective go-to-market strategy delivering clear business impact is fundamental to commercializing new therapies.

Optimizing a go-to-market and monetization strategy for a digital mental healthcare provider

Digital healthcare is a growing topic within mental health given most existing treatments for mental health have been pharmacological.

Assessing commercial opportunities in China for herpes zoster mRNA vaccine

China represents both opportunities and challenges for innovative vaccines.

Assessing the channel expansion potential for a leading consumer healthcare (CHC) manufacturer

Often, new distribution channels must be explored as existing growth potential is exhausted. Our client was looking to broaden their offering beyond traditional pharmacies.

Often, new distribution channels must be explored as existing growth potential is exhausted. Our client was looking to broaden their offering beyond traditional pharmacies.

The vitamins market offers great growth potential and is increasingly the target of global players. Our client had recently acquired a nutrition company.

Implementation of an OTC marketing strategy by leveraging growth hacking tools

Switching from Rx to OTC is challenging—especially regarding the marketing strategy. Our client had recently switched a key asset from Rx to OTC without undertaking any marketing activities.

Assessing a potential OTC launch for an established Rx glucose monitor

The market for blood glucose monitors is predicted to grow at a significant rate in the next decade. Our client was aiming to attract a broader patient base with its product by also offering it as an OTC product.

Optimizing the access strategy for the launch of a novel vaccine

The COVID-19 pandemic and healthcare policy changes led to shifts in the priorities of payers, employers, and providers, in turn leading to changes in patient access to vaccines.

Developing a companion diagnostics strategy for new launches in China

Precision medicine is increasingly important in China, while with distinct access dynamics for companion diagnostics (CDx).

Developing a monetization strategy for a digital therapeutics (DTx) product in China

DTx is growing rapidly in China and requires a clear strategy for commercialization.

Market opportunity assessment and engagement strategy for inclusion in immunization programs

Understanding country-specific development of immunization programs is essential for their successful implementation.