Consumer products

It enables them to make strategy and marketing decisions with greater confidence.

But they are also facing a highly pressured market where sustainable growth is becoming increasingly challenging. With changing retailer priorities, intensifying regional and international competition, shifts in consumer expectations and brand loyalty, and volatile economic markets, companies must overcome pressures from all sides.

Simon-Kucher’s experienced consumer products consultants help companies to navigate these challenges and boost growth through optimizing every lever of the marketing mix: From pricing to promotion, product to placement. We understand the consumer products industry and its pricing, sales, and distribution challenges.

We’ve worked with major consumer brands worldwide to develop solutions for go-to-market and sales strategies, innovation processes, price-pack and portfolio optimization, branding strategies, pricing, and trade investment optimization.

Manufacturers must develop new go-to-market strategies in many categories, as shifting market dynamics means greater transparency for consumers, leading to higher expectations and evolving buying behavior.

Companies need comprehensive, sustainable solutions in this environment to achieve their desired balance between profit, market share and revenue goals.