About us

Discover more about our story, purpose and what makes us different.

Every story has a beginning…
…ours was born
from science.

Simon-Kucher was founded in Germany in 1985 as a university spinoff by Prof Dr Hermann Simon, Dr Eckhard Kucher, and Dr Karl-Heinz Sebastian.

Their vision was to help companies grow using scientific methods that could address real-life business challenges. They turned clever thinking into real practical solutions that delivered.

Today, Simon-Kucher is a fast-growing global consultancy with over 2,000 people operating in 30+ countries – a fantastic achievement born from being the world’s leading pricing and growth specialist.

We are very proud of our heritage but also excited to write the next chapter of our story. One that is based on a clear insight into what matters to all businesses – unlocking better growth that’s long-term and sustainable, founded on what customers want and value and will pay a fair price for.

That in turn, powers our clients’ long-term sales, value, and profit.

You can read more about our story and why we believe that not all growth is created equal here.

Not all growth is created equal..

The next chapter is based on a clear insight into what matters to all businesses - Growth.

But a different kind of growth. Not created by short-term finance-driven actions that can damage a business in the long term.

Instead, our approach is to work with our clients to create long-term and sustainable growth based on what customers want and value and will pay a fair price for.

We believe that business works best, creates the greatest wealth, and produces the most progress when growth is not viewed as a prize but for the opportunity and choice it creates for everyone.

Our purpose

Unlocking better growth increasing long-term sales, value, and profit.

We achieve this by optimizing every lever of your commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value.

Get this right, and you achieve better, higher-quality growth by creating virtuous cycles of loyalty, advocacy, and trust, increasing sales and long-term sustainable profit far more than cost reduction alone.

That creates value and opportunities for everyone: your customers, stakeholders, and our wider society too.

That's why, for over 35 years, we have been unlocking better growth for businesses, both large and small, helping revolutionize how we all live our lives.

About us

Our Values

Our Purpose:

We unlock abetter kind of growththat creates opportunity for everyone.

We create positive


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We foster an


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We unlock
the power of


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We value authentic


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Our approach

We are hands-on, delivering results at pace

We pride ourselves on being hands-on and results-driven. Our projects increase our clients’ profitability by an average of 100 to 500 basis points.

We don’t apply one-size-fits-all approaches in our projects but tailor our solutions to our client’s specific needs.

Last but not least, we make sure our solutions get implemented properly.

The ultimate measure of our success is our client’s success.

Our team combines specialist industry, functional, and digital expertise.

We know how to monetize innovations, drive growth, and transform businesses to keep ahead in the digital world.

From strategies to tangible outcomes, our solutions are made to last.

About us
Contact us

Our experts are always happy to discuss your issue. Reach out, and we’ll connect you with a member of our team.