Paper & Packaging

This is mainly driven by sustainability and volatile costs.

On one hand, sustainability has been putting pressure on the industry but has equally been a constant driver of innovation, leading away from a further commoditization. And on the other, a very dynamic and volatile cost situation has driven a need for improved strategies to react to these changes quickly and successfully.

Added to this, price pressure has increased due to the growing popularity of calls for tendering and eAuctions as well as international key accounts gaining more and more price transparency.

In addition to these longstanding issues, current trends such as sustainability, eCommerce, value-based pricing strategies, and mass customization are making the market more dynamic.

Reliable strategies are needed in across sales, marketing, and pricing to face the challenges of new and traditional business models. In addition to focusing on value-based pricing and smart models for passing on changes in raw material prices, many companies are developing sustainable smart packaging, monetizing USPs, and comprehensively digitalizing offers and processes.

We can support you throughout the entire transformation process by helping you develop innovative approaches, create a customer-focused range of products, and complement traditional business models with services.