Medtech

Medical technologies and products are increasingly integrated facilitators in diagnostic, treatment, and care workflows.

And data is now an essential element in clinical decision making.

In parallel, provider-budgets are increasingly constrained. This means tension between providers and suppliers at a time when they are also trying to shift relationships from a transactional basis to partnerships.

The availability of digital technologies has greatly reduced the hurdles of implementing and scaling new business models. Digital solutions have unlocked unprecedented growth opportunities and opened the door for transformation. The commercial operating model is moving away from in-person and relationship driven sales models towards models enhancing customer experience as their primary objective. For companies this means rethinking business models and future portfolios, targeting the right segments and customers, exploring new monetization and contracting models, and enhancing commercial effectiveness and efficiency.

This is where we can help. Our deep and long-standing expertise in the medical technology space empowers companies to seize these opportunities and unlock a better kind of growth. We bring over 20 years of experience across various technology categories, applications, and regions, and know how to manage the complexity of local markets in a global context.

We combine sector, functional and local expertise to help you make the right strategic choices and unlock better growth in a dynamically changing market environment.