Software, Internet and Technology

Overcoming disruption and competition to deliver on growth ambitions

Innovation and agility are essential for the software, internet and technology industry.

Digital disruption means the competitive landscape is constantly shifting.

This is an industry that is hyper-focused on its customers, but one that cannot rely on customers to tell you want they want or need. On top of that, the flexibility of a digital world means that products are infinitely configurable. This means both the goals and the means to reach those goals are moving targets.

At Simon-Kucher, we can help you meet this challenge. Our global teams have worked with many the world’s largest software, internet, and technology firms. We have conducted multiple projects in this industry, and our client list includes over 50 unicorns. Whether we are exploring new adoption / freemium strategies, developing channel partner programs, creating a coherent packaging and pricing strategy, or building business models to maximize net dollar retention, we’ll work with you to realize your growth ambitions.

With vast experience across start-ups to multi-national corporations, our dedicated teams of consulting and industry veterans will work alongside you to develop the next generation of industry leaders and support your journey to sustainable, profitable growth.

Services & Capabilities


Packaging strategies


New monetization models


Product launch strategies


Channel partner programs


Sales force effectiveness


Customer base management

Our approach

We pride ourselves on being hands-on and results driven.

Our teams often bring decades of experience, firsthand experience with dozens of companies, and institutional knowledge across hundreds of clients. We rely on our vast experience and customer-centric methodologies to form meaningful recommendations that result in impact to our clients.   

We not only advise our clients with innovative and creative ideas that are customized, practical, and achievable, we also help them to implement them by providing change management support, customer migration planning, and sales value communication training. 

We support businesses across the software, internet, and technology industry, by working as part of your team to achieve the goals we’ve set together.  


How we've helped

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Our team

Houston, USA
Senior Partner
Cologne, Germany
Munich, Germany
Paris, France
Sydney, Australia
Senior Partner
San Francisco, USA & Silicon Valley, USA
San Francisco, USA & Silicon Valley, USA
Contact us

Our experts are always happy to discuss your issue. Reach out, and we’ll connect you with a member of our team.