Consumer Healthcare

Revolutionizing healthcare at the intersection of consumers and healthcare professionals

Consumer self-pay is an increasingly important part of the healthcare industry.

Consumer Healthcare Companies (CHC) face a dynamic landscape that attracts global players and specialized mid-size companies worldwide.

With growing revenues and healthy margins, consumer healthcare outperforms many other industries. But, the industry also faces constant challenges: changing consumer behaviour, emerging digital and direct to consumer channels, a shifting focus from “acute care” to “healthy living”, and prevention puts continuous pressure on CHCs to adapt their business model.

More and more players are entering the market, from tech companies to D2C startups, and FMCGs. Established companies are also increasingly spinning off their consumer health divisions. We help to push boundaries and meet the ever-changing needs of customers and the market.

Our dedicated consumer healthcare specialists bring extensive project experience, creativity and industry knowledge to help your business grow.

Combining global views with deep local expertise to help you deliver sustained growth and make your project a success.

Services & Capabilities

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Revenue growth management /net revenue management

02

Go to Market and Channel Strategy

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Gross to net optimization

04

Brand and portfolio strategy

05

New product and assortment life cycle pricing

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Customer engagement and sales excellence

Our approach

We are known for our hands-on approach and expertise.

From analyzing data to developing the right roadmap to tackle your issue, from theoretical setup to putting an actionable plan into practice, we work alongside your team to achieve the goals we’ve set together.

We bring our longstanding expertise in global healthcare, digital services and the consumer goods sector together to deliver relevant outcomes for our CHC clients.

With specialists in each area of the healthcare value chain and deep local market expertise, we help you to drive commercial success and transform your business to keep ahead in the digital world.

From strategies to tangible outcomes, our solutions are made to last.

The ultimate measure of our success is your success.

How we’ve helped

How to redevelop the commercial strategy in response to a rising profitability risk

Our client, an international branded OTC manufacturer, was seeing a rising risk to the growth and profitability of their products.

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Assessing the channel expansion potential for a leading consumer healthcare (CHC) manufacturer

Often, new distribution channels must be explored as existing growth potential is exhausted. Our client was looking to broaden their offering beyond traditional pharmacies.

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Definition of a go-to-market and growth strategy for a vitamins portfolio as part of a post-acquisition process

The vitamins market offers great growth potential and is increasingly the target of global players. Our client had recently acquired a nutrition company.

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Implementation of an OTC marketing strategy by leveraging growth hacking tools

Switching from Rx to OTC is challenging—especially regarding the marketing strategy. Our client had recently switched a key asset from Rx to OTC without undertaking any marketing activities.

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Assessing a potential OTC launch for an established Rx glucose monitor

The market for blood glucose monitors is predicted to grow at a significant rate in the next decade. Our client was aiming to attract a broader patient base with its product by also offering it as an OTC product.

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