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Explore our latest analysis and insights from our Global Pricing Study.

How effective is your pricing strategy in driving growth?

Gain valuable insights into the latest pricing trends and profit outlooks.

The Global Pricing Study offers a deep dive into the global pricing and growth strategies of a diverse range of companies.

Our comprehensive research is the largest of its kind. Each edition provides a clear view of the emerging trends, competitive landscape, and growth potential, regionally and within industries.

Explore our global pricing analysis to gain a competitive edge in optimizing your pricing strategies.

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As the first consulting firm to apply academic and scientific methods to tackling price optimization, we take pride in what we deliver in real-world business situations.

At the forefront of pricing and revenue management for decades, Simon-Kucher has defined the discipline. It's part of our DNA, and we make a real difference to our clients.

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Global pricing trends: Highlights from the past ten years

The results of our Global Pricing Study consistently highlight the levels of price pressure and involvement in price wars experienced by many. Whilst the economic context for many companies have changed over the years we've been conducting the study, the trends have stayed remarkably similar.

Price pressure experienced over the preceding years

In the current inflationary environment, businesses are facing a formidable challenge: Price pressure. But this is no new development. Despite a decrease in the number of companies reporting heightened price pressure throughout our years of conducting the Global Pricing Study, the majority still contend with its impact year after year.


Price war involvement and responsibility

The number of companies reporting price war involvement has remained broadly similar throughout the last decade. However, following a spike in companies reporting deliberately initiating those price wars in 2019, this has now returned to more typical long-term levels

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