Navigating Volatility

Uncertain times call for an actionable commercial plan

Effective preparation mitigates your risks and drives better growth opportunities.

When markets are unstable, the temptation is to focus solely on minimizing risk factors. But looking beyond this, volatility also creates an opportunity for companies with a growth mindset.

Creating a tangible, realistic plan built around optimizing commercial growth levers for your unique situation is key to navigate the current economic downturn. It’s crucial to understand your business demands and how these will be impacted.

The right approach will depend on your exposure and your ability to react. A strategy customized for your business will not only help you stabilize, but also strengthen your market position and achieve more profitable and better growth.

Sector & regional deep-dives

Industrials deep-dive: Growing through a downturn

The uncertain economic outlook is already having a negative impact on B2B industries. But what has caused this uncertainty? How long is the downturn expected to last? And how can you mitigate the impact? Read more about how you can future-proof your Industrials business with clear, tangible steps.

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Consumer deep-dive: Unlocking growth in times of uncertainty

Our recent global study reveals that consumers plan to reduce spending over the next year and are looking to retailers and manufacturers to help ease their financial insecurities. Where are the greatest risks for consumer and retail companies, and where are the opportunities to unlock growth?

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U.S. deep-dive: U.S. growth during volatility series

Investment in pricing, sales, and marketing will be pivotal for growth during recessionary times and beyond. In this series, we discuss how U.S. B2C companies can apply these tactics to edge out competitors and find success during times of volatility.

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